Snipes

• 

  Branding/Marketing

  How SNIPES CMO Kelley Walton Connects Culture, Community and Commerce

  At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register.

• 

  Shopper/Retail

  New Snipes Loyalty Program Touts Cash Back

  Shoe retail chain Snipes aims to increase purchase frequency with its new loyalty program Snipes Reserve.