College Football Marketing

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  Social

  Dairy Queen Bypasses Athletes for Mascots in Latest Social-Led Campaign

  Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead.

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  Branding/Marketing

  Xbox Shows Off New Gaming Handheld at First-Ever College Football Sponsorship

  To promote its latest piece of hardware, the ROG Xbox Ally handheld device, Xbox is thinking outside the box to get the word out this holiday season. But in this case, the Ally campaign involves uncharted territory for the company: a college football bowl game. 

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  Profiles & Campaigns

  How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene

  How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.

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  Video Marketing

  Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign

  We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.