Celebrity Influencers

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  Campaigns

  Why Life Insurance Company Ethos Is Increasing Spending on Celebrity Marketing

  Ethos’ advertising budget increases 50% as it pours dollars on its celebrity influencer strategy.

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  Shopper/Retail

  Vktry’s Marketing Grows Up with First National TV Ad Campaign

  Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to the next level after years of growth from social media videos.

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  Social

  Celebs in Influencer Marketing Need to be Honest: Survey

  A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.