Emotion

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  Marketers

  B2B Marketers Are Rethinking Creative Effectiveness

  The Association of National Advertisers said creativity is very important to B2B advertising and marketing communications. But fewer than half, 47%, said they were equally confident in their company’s ability to measure the impact.

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  Agencies

  Is Your Customer Engagement Strategy Really Relevant?

  Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?