Emotion

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  Research

  B2B Marketers Are Rethinking Creative Effectiveness

  A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact.

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  Agencies

  Is Your Customer Engagement Strategy Really Relevant?

  Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?