Search Results for: influencers
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Marketing Strategies From NFL’s SVP of Social and Influence Marketing
Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.
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Acquisition
Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
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Digital
A Primer: Developments in U.S. Influencer Marketing Regulations
A review of U.S influencer marketing enforcement and guidance.
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Acquisition
TikTok, Bud, P&G: Branded Experiences From Super Bowl LIV
From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.
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Acquisition
Brand Relaunch This Year? Here are Six Tips to Consider
Follow these six tips to help meet your long-term goals for a brand relaunch.
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Acquisition
Nine Event Sponsorship Activations From the 2020 Sundance Film Festival
Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.
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Cynsiders
Up Close with Agatha Raisin’s Ashley Jensen
By Cathy Applefeld Olson Ashley Jensen, simply put, is a scene-stealer. Whether in Extras, Ugly Betty, Catastrophe or the titular character in Acorn TV’s Agatha Raisin, she’s razor-sharp at delivering comedic dialog and a master of physical comedy. Agatha returns to Acorn for three 90-minute episodic movies airing weekly beginning Monday, February 10. Jensen spilled […]
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Acquisition
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle’s Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
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Video Marketing
Benefit Cosmetics Partners With Gen.G on Video Series for Female Gamers
Benefit Cosmetics is launching a weekly video series designed to engage female gamers.