CMOs
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Data Driven ROI
5 Principles Every Modern Marketer Should Prioritize Right Now
For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.
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Digital
Heineken USA CMO Jonnie Cahill Provides Career Advice for Aspiring CMOs
Heineken USA CMO offers career-building tips for aspiring chief marketers and what makes a successful CMO in today’s highly-competitive business environment. Plus, more advice from our Marketers on Fire executives.
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Data & Analytics
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.
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Demand Gen
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.
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ROI | Metrics
CMO Corner: On the Convergence of PR and Marketing
Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.
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Social
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z
State Farm’s Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
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Agencies
Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends
Klarna’s CMO discusses retail media, consumer trends, retention strategies, and more.
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Infinite Electronics CMO on International Expansion, Global Product Launches and Martech Consolidation
We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.
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Digital
Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
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Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.