Search Results for: influencers

Strategies to keep in mind while using Facebook Messenger to engage with consumers.

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

How the role of the CMO is becoming more data-driven.

Five global social media trends to watch in 2020.

Four CMOs discuss trends in 2020 and what’s in store for marketing organizations of the future.

Nielsen looks at the challenges and opportunities of zero-based budgeting.

By Cathy Applefeld Olson Those looking to innovate in the connected advertising space (and who isn’t?) would be wise to tune into what’s happening at Hulu, which in recent months has rolled out new pause ad and binge ad formats. Cynopsis caught up with Jeremy Helfand, VP/head of ad platforms, for a deep dive on […]

With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

Crafting engaging content through brand communications will remain top of mind for marketers this year.