Webinar: Working With Influencers in the COVID Era

Posted on by Chief Marketer Staff

Working with Influencers in the COVID-era: New Rules, New Ways of Engagement — August 25, 2020

According to a recent Chief Marketer survey, before COVID-19, influencer marketing was ranked as a top three ROI strategy among nine percent of marketers. After COVID hit, that number jumped to 22 percent.

The COVID-19 pandemic has forced many marketers to pivot their budgets into different areas that they may have only dabbled in before. Queue: influencer marketing. Join the Chief Marketer editors and an expert panel on August 25th to learn how to:

  • Craft an influencer strategy that’s authentic to your target audience and goals
  • Avoid tone deaf messaging and visuals while building brand trust
  • Identify best practices for vetting influencers and combatting fraud
  • Choose social platforms that work best for your target audience and objectives
  • Develop true content collaborations between your brand and influencers
  • Devise measurement strategies for delivering desired campaign outcomes
  • Identify best practices for influencer contracts in the COVID-19 era

Full speaker lineup and agenda coming soon! Sign up here.


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