Search Results for: influencers

    By Cathy Applefeld Olson The story of the Clark Sisters—the highest-selling female gospel group in history who are credited with bringing gospel to the mainstream—and their trailblazing matriarch Mattie Moss Clark gets its due Saturday, April 11 when Lifetime premieres original biopic The Clark Sisters: First Ladies of Gospel. Exec-produced by Holly Davis […]

Strategies in event marketing from B2B leaders in the forefront of the industry.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

Five strategies to help customers to become both willing participants and beneficiaries of a customer reference program. 

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.

Candidates embraced marketing approaches with differing social media and paid advertising strategies.

As event cancellations in response to Covid-19 continue, businesses are pivoting to digital strategies and convention centers are taking precautions.