Search Results for: data

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new phase of growth. However, confidence in measurement has not kept pace with this rapid expansion. Viewing retail media through the […]

A look at Oura’s wearable story at the Olympics and how it’s approaching segmentation across various global markets.

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.

PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.

Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% year-over-year sales growth.

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.

I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services could be used to “directly support investigations.” The RFI spelled it out: “The Government is seeking to understand the current state […]

Mergers, labor movement and industry restructuring shaped how employers approach compensation strategies in 2025.

On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.) Executives framed the deal as a “data-led AI transformation,” highlighting plans to use AI for targeting, measurement and creative testing through Omni, Omnicom’s centralized […]