Search Results for: data

Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. But for Quicken’s latest campaign to promote its all-in-one app for managing business and personal finances, the team decided to get a little playful.

PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook’s departure from Apple after 15 years and what Edelman’s latest Trust Barometer reveals about the state of health information.

Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands that truly reached fever pitch.

Advil mobilizes lapsed buyers with accumulated pills with a coupon if they prove they have expired Advil bottles.

By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act.  Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not […]

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

This week’s hot takes on hot topics in experiential marketing cover Chili’s food court, dog-friendly deli shops and “X-Files” fan extravaganzas.

A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it?  Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by […]