Search Results for: data

Analysts have long been waiting in anticipation to see how the NFL’s next media rights deals will play out.

If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work — does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava’s settlement with the FTC means for any ad tech company that handles location data.

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday. The Trade Desk CEO Jeff Green warned of difficult macroeconomic headwinds that make for cautious marketers. […]

This week’s PR Roundup covers what Ted Turner’s legacy still teaches PR pros, how brands should navigate consumer messaging amid skyrocketing gas prices and a notable platform shift as LinkedIn dethrones YouTube as the top B2B video channel.

 By Stephen Upstone, CEO & Founder, LoopMe   Generative AI is rapidly changing how people find information online. As answer engines condense multi-step browsing journeys into direct responses, traditional discovery patterns have completely transformed. Approximately 60% of searches now end without a click onwards to a website, meaning that the open web model that long […]

Mark Kirkham, CMO at PepsiCo Beverages U.S., details why brands need to have an omnichannel-first mindset for marketing and product launches.

Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.

In our latest Top Women in Marketing feature, Binna Kim from Vested shares the moments that shaped her career, the risks that paid off and the perspective driving her forward.

Tom Kaneshige, Chief Content Officer at the CMO Council, explains why the strongest marketing results come from pairing machine intelligence with human judgment.

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.  Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible. In conversations […]