Search Results for: data

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. According to a new report released Tuesday by ad tech […]

When CNN relaunched its FAST channel last summer, the network didn’t pitch it as a revenue play or a hedge against cord-cutting. Instead, CNN Headlines was viewed as more experimental.

Two of WBD Advertising’s top executives — Ryan Gould, President of Go to Market, and Bobby Voltaggio, President of Platform Monetization — put their heads together to share what’s driving the conversation this Upfront season, and where premium video is headed next.   What do you think is the most significant trend this Upfront season? […]

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus-year stint as a product lead at Mediavine, made […]

Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s a complex, high-speed auction system that decides in milliseconds which ads appear across display, video, CTV, audio, retail and other […]

Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation from BS.  History is a valuable teacher, but I look beyond the history of the ad tech industry for inspiration. […]

PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.

Fun packaging and a unique product format is currying favor at Target for insect repellent sticker brand NatPat. The CEO/co-founder shares how marketing with Target’s logo boosts sales in all channels.

Successful event measurement practices are selective about what they track and measure.

There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect data will not be able to produce valuable outputs. Before I get accused of dismissing the importance of quality data, high-quality data does produce the best […]