Search Results for: data

By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act.  Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not […]

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

This week’s hot takes on hot topics in experiential marketing cover Chili’s food court, dog-friendly deli shops and “X-Files” fan extravaganzas.

A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it?  Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by […]

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase.

Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI investments and value shoppers.

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity.