Search Landscape Remains Steady in June; Google Continues to Dominate Mobile Search
The latest figures from comScore shows a search landscape that remained mostly unchanged in June. Separate numbers from StatCounter show that Google continues to dominate the mobile search realm.
According to comScore, Google Sites held onto 65.5 percent of the U.S. search market in June, which left its share unchanged from May.
Yahoo Sites claimed 15.9 percent in June, unchanged from its share in May. Meanwhile, Microsoft Sites claimed 14.4 percent of the market in June, up 0.3 percentage points from its 14.1 percent share in May.
Ask Network had 2.9 percent of the U.S. search market in June, unchanged from its mark in May.
AOL finished June with 1.4 percent of the market, down 0.1 points from its 1.5 percent in May.
In June, 16.7 billion explicit core searches were conducted in the U.S., down 2 percent from the 17.0 billion searches conducted in May. Google handled 10.9 billion of those queries.
comScore also offered its “powered by” numbers, which showed that 67.6 percent of searches carried organic search results from Google, while 26.6 percent of searches carried organic results from Bing.
According to StatCounter, Google claimed 95.3 percent of U.S. mobile searches in June, down from its 97.5 percent share in June 2010.
Yahoo was second with 3.3 percent of U.S. mobile searches in June, up from its 1.4 percent share in the same month last year.
Bing claimed 1.2 percent of U.S. mobile searches in June, up from its 0.8 percent share in June 2010.
A recent report from Performics showed that mobile accounted for 12.1 percent of total paid-search impressions in June. Mobile click share was 11.9 percent of all paid-search clicks in June.
Performics also found that while PC searches peak between 9 a.m. and 5 p.m., mobile and tablet usage peaks between 5 p.m. and 10 p.m. “However, while mobile devices also see moderately strong search usage between the hours of 11AM and 5PM, tablet devices are almost exclusively restricted to the evening period. The implications are that tablet users are restricting their browsing to specific times of the day when they are more liable to multitask between tablets and mobile devices.”
Sources:
http://gs.statcounter.com/#mobile_search_engine-US-monthly-201006-201106
