Retail Ads Up, Software Ads Down
According to recent figures released by Nielsen Online, total ad impressions dropped 5 percent in May compared to April, with retail goods and services seeing the largest increase and software seeing the largest decline.
A total of 155.6 billion ad impressions were made in May, a 5 percent decline from the previous month.
The retail goods and services industry experienced a 57 percent month-to-month increase in ad impressions, as it saw 21.2 billion impressions during the month. Consumer goods and entertainment were the only other industries to experience an increase in ad impressions, at 9 percent and 6 percent boosts respectively.
The software industry experienced a 43 percent drop in ad impressions, finishing the month with 2.3 billion impressions. Telecommunications dropped 20 percent, travel dropped 17 percent, while both Web media and business-to-business declined 13 percent each.
Financial services, the largest of the industries, saw its ad impressions in May drop 9 percent to 34.5 billion. Web media was the second-largest industry in May with 26.4 billion impressions, followed by retail goods and services.
Spinal Relief Center was the top company by sponsored link impressions in May, with 1.1 billion. It was followed by InterActiveCorp with 1.0 billion, Research In Motion Ltd. With 758.4 million, News America Group with 698.9 million and eBay Inc. with 692.6 million.
For the week ending June 21, financial services was the leading industry in terms of ad impressions with 8.0 billion impressions, according to Nielsen. Web media followed with 6.6 billion impressions, while retail goods and services trailed with 4.4 billion.
In terms of the top site genres where ads were placed based on impressions during the same week, general community sites topped the list with 9.3 billion impressions, followed by portals and search engines with 6.4 billion, e-mail with 4.8 billion and finance with 3.6 billion.
A total of 38.7 billion ad impressions were made during the week ending June 21.
InterActiveCorp was the company with the most unique ads in the same week, with 1,212 unique ads. Ford Motor Company had 1,160 unique ads, while ARALifestyle.com was third with 1,064 unique ads and MerchantCircle was fourth with 1,059 unique ads. There were 89,738 unique ads during the week, house ads excluded.
The leaderboard (728×90) ad size was the most popular during that week, followed closely by medium rectangle (300×250), wide skyscraper (160×600) and non-standard dimensions.
The Coca-Cola Company was the top advertiser in the consumer packaged goods industry with 179.2 million ad impressions during the week ending June 21, followed by Guthy-Renker with 119.6 million impressions and Kraft Foods Inc. with 101.3 million impressions.
Sources:</strong
http://www.nielsen-online.com/resources.jsp?section=pr_netv&nav=1
