Q&As

The MVPro Award is one of the most coveted PRO Awards. Read the
case studies that earned Jack Morton that distinguished honor.

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge.

A new generation of CMOs pressured to drive growth and disruptions through
marketing will be the spark that ignites agencies to reorganize or retreat.

Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.

KLM may be my new favorite airline. I’ve never flown them, but
they have a loyalty program that upends all others.

The university wanted to create one visual identity, and make sure no matter where in
the system an email originated, it had a consistent look and feel.

Brands who get the customer experience equation right reap greater
loyalty and increased revenues. Those that fail risk customer defection.

How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy.

Chipotle CMO Chris Brandt on how the brand made an amazing comeback
after a food crisis began to cripple the company in 2015.