Q&As

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers.

Reynolds, the voice of Pikachu in the upcoming Pokémon film, has
pulled off an epic social stunt to gain attention for the movie.

An omnichannel approach is helping Ellie Mae elevate the impact of its annual
Experience event for both B2B mortgage industry prospects and customers.

While customers struggle on the front end to get a great customer experience,
on the back end there isn’t enough CX support.

On May 14, the brand will begin posting clues on
Twitter and the hunt will begin.

From Allstate to Betty Crocker to Arby’s, read about the brands that
created campaigns that drew incredible viral sharing.

Green tech is forcing automotive manufacturers like
Hyndai and Accura to get more creative in their marketing.

Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.

Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May?