Q&A With atEvent: How to Fix Event-Specific Lead Generation

Trade shows and other live events can be fertile grounds for lead generation. The problem is that outdated processes of lead capturing currently being used by many companies often involve business cards, sign-up sheets and gleaning information from badges. On top of this, companies are often too slow to nurture and follow up, which puts companies at risk of losing the leads they collect.

atEvent is a new company that offers solutions to the problems mentioned above and aims to make events more worthwhile for attendees and exhibitors. CEO Uzair Dada took some time to answer some questions about atEvent and how it improves event-specific lead-generation efforts.

Please introduce yourself.
My professional background is primarily in demand generation and channel marketing. I have held various marketing and business development roles at companies like Apple, Deloitte and Intraware, where I was a part of some great teams that really helped to shape the technology and demand-generation industries over the past few decades.

In 2001, I took all of the industry knowledge and experience with me to start Iron Horse Interactive, a demand-generation solutions company that is focused on helping companies increase demand for products and services by reaching their prospects anywhere at any time. Now, with some incredible people behind me, atEvent is my newest and most exciting venture.

How would you describe atEvent?
atEvent