Online Video Viewers are Early Adopters
A recent bit of research released by GigaOM Pro found that a big chunk of online video viewers are younger and tend to be early adopters of new technologies.
According to the study of online video viewers, 34 percent of this group is between the ages 18-32, while 29.9 percent are 33-44 and 15.8 percent are 45-54. Meanwhile, 10.3 percent are 55-64 and 10 percent are 65+. The median age is 41.
Non-online video viewers tended to be older, as just 13.7 percent are 18-32 and 23.1 percent are 33-44. Meanwhile, 23.9 percent are 45-54, 15.9 percent are 55-64 and 23.4 percent are 65+.
On the whole, online video viewers are much more likely to own advanced consumer electronics devices in their homes, according to the study.
While 68.7 percent of online video viewers have HDTV in their homes, 63.2 percent of non-online video viewers do, an 8.0 percent difference.
Forty-two percent of online video viewers have a home network, compared with 25.1 percent of non-online video viewers, a 67.2 percent difference.
Meanwhile, 38.1 percent of online video viewers rent an embedded DVR, compared with 28.1 percent of non-online video viewers, a 26.3 percent difference.
While 18.0 percent of online video viewers own a standalone DVR, 13.7 percent of non-online video viewers do, a 24.0 percent difference.
Standalone Blu-ray players are owned by 15.8 percent of online video viewers, compared with 10.0 percent of non-viewers, a 37.0 percent difference.
Meanwhile, 5.2 percent of online video viewers own an Internet set-top box, compared with 1.2 percent of non-viewers, a 76.2 percent difference.
This may have something to do with the fact that 14 percent of online video viewers earn $100,000 or more, compared with 11 percent of non-viewers.
User-generated videos, such as those found on YouTube, are watched by 62.6 percent of the 2,000+ respondents to the survey at least once a week, while videos found on social networking sites like Facebook are viewed by 36.6 percent of respondents.
TV programs from broadcast Web sites like NBC.com or CBS.com are watched regularly by 32.2 percent of respondents, followed by local video such as news, sports and weather found on local NBC, CBS or ABC affiliates with 30.0 percent.
TV programs from online aggregators such as Hulu are watched regularly by 27.3 percent of respondents, while 25.2 percent say they watch national and global news videos like those on CNN.com.
Weather videos (22.9 percent) and sports videos (20.3 percent) followed behind.
In general, younger viewers were more likely to watch a wider variety of video content, while older viewers were more likely to watch local and national news online.
Source:
http://newteevee.com/2010/04/05/online-video-viewers-the-young-the-hip-and-the-well-off/
