Neverblue and eHarmony Enter Exclusive Partnership in Australia
Neverblue, a premier global lead generation network, has signed an exclusive agreement with eHarmony, the online service that uses relationship science to match singles seeking long-term relationships, to expand its performance marketing in Australia.
"The eHarmony and Neverblue relationship shows how joint strategic focus can drive growth and profits internationally for both clients and service providers," said Hakan Lindskog, CEO of Neverblue. "We are investing aggressively in Australia to accelerate profitable growth for both parties."
The exclusive arrangement in Australia expands Neverblue’s existing relationship with eHarmony. Neverblue harnesses more than 10,000 publishers in a controlled and effective manner to help its clients efficiently grow their businesses by paying only for quality leads.
"We have a great partnership with eHarmony," stated Ryan Gerhardt, Neverblue’s Business Development Manager for Dating. "They have a strong brand and their online matchmaking service has proven to be extremely effective. Together, we are poised to approach key international markets and help fuel their continued expansion.”
Unlike other online dating sites, eHarmony matches its members based on compatible traits that are scientifically proven to predict successful, long-term relationships. On average, 236 people in the United States are married every day to someone they met through eHarmony, according to a study conducted by Harris Interactive in 2007.
About Neverblue
Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation network that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™. Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Inc., an $800 million internet direct marketing services company.
About eHarmony, Inc.
Pasadena, Calif.-based eHarmony, Inc. (www.eharmony-inc.com) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its services, available in the United States, Canada, Australia and United Kingdom, present users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. eHarmony, Inc. also operates a network of dating and relationship, wedding planning and parenting websites that give people resources and support to make better decisions at important times in their lives.
