Motorola Remains Top Handset Maker, Android Gobbling Up Market Share

Posted on

According to a recent report released by comScore, Motorola remains the top handset maker in the U.S. despite losing ground recently, while LG and Samsung remain close behind. Meanwhile, Google’s Android mobile platform continues to grab more market share.

For the three months ending February 2010, Motorola was the top overall handset maker for U.S. mobile subscribers ages 13 and older, as it claimed 22.3 percent of the market. This marked a 1.9 percentage point drop from its 24.2 percent share for the three months ending November 2009.

LG held steady at second with 21.7 percent of the market, which remained unchanged from November. Samsung grew its share to 21.4 percent of the U.S. original equipment manufacturers market, up 0.4 points from 21.0 percent in November.

Nokia was fourth with 8.7 percent of the market, down from 9.3 percent in the previous time span, while RIM ranked fifth with 8.2 percent of the market, up 1.7 points from 6.5 percent for the three months ending November.

RIM ranked first among all smartphone platforms in an average month from December through February, as it held 42.1 percent of the market, up 1.3 points from 40.8 percent in an average month in the previous period.

Apple was second with 25.4 percent, down 0.1 points from 25.5 percent, while Microsoft had 15.1 percent of the market, down 4.0 points from 19.1 percent. Microsoft is expected to unveil two new phones next week.

Google’s Android platform, on the other hand, boasted 9.0 percent of the market during the three months ending February, up 5.2 percentage points from 3.8 percent during the three months ending November.

Palm finished fifth with 5.4 percent of the market, down 1.8 points from 7.2 percent.

Sending a text message to another phone was the most popular form of mobile content usage in an average month during December through February, according to comScore. This activity was partaken by 64.0 percent of the respondents, up 1.9 points from 62.1 percent in the previous period.

Using a mobile browser was second with 29.4 percent, up 2.4 percentage points, while using downloaded apps was third with 27.5 percent, up 1.8 points.

Playing games (21.9 percent, up 0.5 points), accessing social networking sites or blogs (18.0 percent, up 2.9 points) and listening to music on a mobile phone (13.1 percent, up 1.3 points) rounded out the top forms of mobile content, according to comScore.

Source:

http://www.comscore.com/Press_Events/Press_Releases/2010/4/comScore_Reports_February_2010_U.S._Mobile_Subscriber_Market_Share

http://searchengineland.com/googles-android-grows-200-percent-in-3-months-39435

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!