MIVA to Place Ads on Conde Nast U.K. Sites
Online ad network MIVA has won the pay-per-click content account for Conde Nast Interactive U.K., acing out pitches from Yahoo! and incumbent Google.
The exclusive agreement covers 12 Conde Nast U.K. properties, including Vogue.com, GQ.com, Glamourmagazine.com, Vanityfair.co.uk and the newly launched Stylefinder.com. Financial terms of the deal were not announced.
Six MIVA PPC ads will appear at the bottom of every page of the sites, which exceed 54 million impressions per month, according to MIVA. The ads will be targeted by both page content and user demographic, and will mirror the look and feel of the specific Conde Nast properties.
MIVA’s ads will also be inserted in 500,000 opt-in e-mails sent daily, weekly or biweekly to Conde Nast’s e-mail registrants. Proprietary MIVA technology will ensure that current ads are delivered regardless of when the e-mail is opened.
