MARTECH | TECHNOLOGY

An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.

Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.

When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.

Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put in place two years ago and why the drone activation worked.

AI Helps JP Morgan Chase Boost Customer Engagement

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Coca-Cola is turning from its standard agency call for Special Olympics work to new talent from across the globe to create their own inspirations.

A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.

Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform.

The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.