Improving Your Martech ROI in 2018
Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.
Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.
For those of us that didn’t get to CES 2018, here's a roundup of some of the hottest innovations—and striking factoids—from the event.
Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
Some of the most innovative and surprising creative work is delivered in the form of spirits marketing campaigns.
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.
As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?
What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.
A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.
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