Moët & Chandon Finds Love with Snapchat
Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging on its champagne.
Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging on its champagne.
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.
What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.
Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it found a way to tie in to the Big Game.
The marketing arm for growers and importers is building on the successes it has found sponsoring Super Bowls.
For sponsors, marketing the Olympics is certain to be a highlight of the year. Here's a look at what Dow, Intel, Dick's Sporting Goods and a few others are up to.
Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.
Businesses hoping to gain or retain a spot in organic search may find it more difficult after two algorithm updates by Google that have had significant effects on local businesses.
Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.
Click here to view the 2023 winners!