What Went Wrong in the Mobile App Love Affair
New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.
New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.
The foundation of naked marketing must be built around empowering your current users to review your product.
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.
Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.
Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.
Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.
Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.
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