GE, Adobe Share Wisdom of Snapchat Strategies
Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.
Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.
When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?
As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.
This author from HubSpot outlines five key ways to leverage feedback from your clients to acquire new business.
How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?
Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.
For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.
For brands, Pay Your Selfie lets them monetize selfies in an everyday way
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