Channel | MarTech

Are your legacy platforms really serving your needs? Here’s three red flags that signal it might be time to overhaul your marketing solution.

Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.

Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.

Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging on its champagne.

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.

What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.

Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.

Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs

Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.

Chief Marketer chatted with RocketSpace's Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.