How to Integrate Experiential into a Larger Business Strategy
By learning how to measure events marketers can justify their expenses to the C-suite.
3 Ways to Transform Your Brand’s Customer Experiences
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by Brett Hyman
No matter the sector, brands can use experiential marketing to affect the customer experience.
3 Sectors Poised for Experiential Success in 2018
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by Brett Hyman
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Tweet—and a Knorr Meal will Appear at Your Door
Six Rules for Innovative Storytelling
Catch Up on July’s Greatest B2C Reads
by Patty Odell
Nesquik Stages First Experience—Marketer Tells All
Ant-Man and the Wasp Drive Hyundai Cross-Promotion
Burns & Wilcox Wins Big With PGA Sponsorship
by Beth Negus Viveiros
- B2B
AI For Marketers: What it is, where it’s going and how to use it
by Greg Dicso
W Hotels Creates One-of-a-Kind Experience at Coachella
by Patty Odell
Vans Skateboarding Clinics Celebrate Girls
Wakanda Forever: Black Panther’s Lessons for Marketers
Chief Marketer Videos
by Patty Odell
Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.
Awards
CHIEF MARKETER 200
