How to Integrate Experiential into a Larger Business Strategy
By learning how to measure events marketers can justify their expenses to the C-suite.
3 Ways to Transform Your Brand’s Customer Experiences
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by Brett Hyman
No matter the sector, brands can use experiential marketing to affect the customer experience.
3 Sectors Poised for Experiential Success in 2018
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by Brett Hyman
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Wells Fargo Steps Out of Its B2B Comfort Zone
UL Builds Brand Platform Based on Trust
by Beth Negus Viveiros
- B2B
Livestream Gaming Viewership Adds Up for Mobcrush
Oracle Increases Sales Enablement with Refined Content Creation Process
by Beth Negus Viveiros
- B2B
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
Focus on SEO Boosts Traffic for SmarterTravel
TeePublic Follows Trends and Marketing Metrics
Hickory Farms Recharges with a Spot-On Digital Marketing Strategy
UNO Spices Up its Value Platform and Customers Come Running
Chief Marketer Videos
by Patty Odell
Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.
PRO Awards
CHIEF MARKETER 200
