How to Integrate Experiential into a Larger Business Strategy
By learning how to measure events marketers can justify their expenses to the C-suite.
3 Ways to Transform Your Brand’s Customer Experiences
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by Brett Hyman
No matter the sector, brands can use experiential marketing to affect the customer experience.
3 Sectors Poised for Experiential Success in 2018
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by Brett Hyman
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
2019 B2B Marketing Watch: Top Opportunities for the New Year
2018 Top 10: Our Most Read Stories
by Beth Negus Viveiros
- 2018
Presenting the 2019 CM200
Top 2019 Digital Marketing Trends and Predictions
2019 Trends: Martech Spending Continues to Rise
CMS State of the Art: What You Need to Know in 2019
by Maria Marinina
- Content Marketing
Chief Marketer Videos
by Patty Odell
Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…
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