Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season

Posted on by Kaylee Hultgren

An estimated 385,000 attendees descended upon Chicago’s Grant Park for Lollapalooza, July 29 through Aug.1, kicking off a festival season that has thus far proved unlike any other. It was one of the experiential industry’s first opportunities to engage with consumers in person after a long, painful hiatus, and the crowd was—in a word—elated to be there.

From Toyota’s graffiti-clad music den to Cupcake Vineyards’ wine lounge to Grubhub’s expansive Refuel Station, a range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments. So, take a tour of the best brand experiences on the ground in this field report, originally published in CM‘s sister pub, Event Marketer.

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