Let the Holidays Work for You
What does a holiday weekend mean to most working people? Well, for most it means time off of work, however, not for affiliate marketers. If planned correctly, holidays can be some of the most profitable times for affiliate marketers. A lot of affiliates panic when they hear the word “holiday”. This is mainly because of the assumption that traffic volume will be down, but if you play your cards right, the opposite can be true. However, it doesn’t come without a little bit of creativity and hard work. It’s important to not only prepare your Internet marketing efforts prior to the holiday weekend, you will also need to put some time in during and after the holiday as well.
It is very important to prepare yourself before going into a holiday weekend. Get with your affiliate manager and inquire about possible holiday related landing pages and creatives. For example, since the Fourth of July is nearing, many advertisers not only come out with holiday related offers, but they also update banners and email creatives as well. In addition to offers and creatives, also consider tailoring your search ad copy. For example, if you have a weight loss site, you could tailor your ad copy as follows for the Fourth of July. “Want to lose those extra pounds before your Fourth of July beach bash? Click here for your risk free weight loss trial”.
During the actual holiday can be one of the most important times of all. It’s a good idea to sit back and think about when the highest traffic will be. Knowing when there will be potential dip and peaks in traffic can really help you optimize your campaigns. For example, people will most likely be around their computers less during certain parts of the day on the Fourth of July. Fourth of July usually means afternoon picnics and late night fireworks. So it may be a good idea to concentrate your spending and email drops around opposite times. For this particular holiday, concentrating your daily spend in the morning hours can really help you maximize your campaigns.
Once the holiday is over, it’s a good idea to do a little revamping. One of the first things that you will want to do is make sure that you discontinue and change out any holiday related offers, banners or creatives. However, you can still capitalize on the holiday in regards to your ad copy. For example, “Want to lose all those extra pounds you put on from the Fourth of July holiday? Click here for your risk free weight loss trial”. Don’t leave search ad copy up for more than a few days after the holiday has ended, because it will become obsolete. In addition to switching everything out and updating ad copy, take this time to do a little “clean up”. By this I mean working to optimize your campaigns. Consider exploring new traffic sources, testing out new landing page designs and cutting out any keywords that aren’t converting for you. Doing this will ensure quality traffic, which results in higher ROI’s!
As you can see it only takes a little extra time and effort to really make the best of a holiday weekend. It is in your best interest to get with your affiliate manager to make sure that you have all the creatives and offers that you need for the holiday. In addition, scope out the best traffic times to optimize on quality volume. Of course take some time and enjoy the holiday, but also be sure to capitalize on potential holiday profits!
