It’s Quigo for Time, and a Good Time for Quigo
Contextual ad network Quigo logged its largest client win to date yesterday with the announcement that it will deliver pay-per-click ads to all of the Time Inc. online properties.
The exclusive ad deal will last for three years and is expected to generate as much as $100 million in ad sales, says the partners. Quigo will deploy a custom version of its AdSonar platform across a range of Time online titles, from Time.com, CNNMoney.com, SI.com and People.com to SouthernLiving.com, Sunset.com and CookingLight.com.
Using Quigo, Time Inc. will sell performance-based contextual ads directly to marketers, targeted both by Web site and page and by keyword subjects. For example, advertisers will be able to target the home page on InStyle.com, special sections such as Time.com
