iPhone App Users Are Worth More Than Android App Users
There are many battlegrounds for iPhone and Android but when it comes to whose app users are more valuable, iPhone take the cake, according to recent figures from Mobclix.
In January, the average ad revenue per iPhone user for utility apps was $9.50 in January, while the figure was $7.20 for Android users. For entertainment apps, iPhone users brought in $6.70, while Android users brought in $4.90.
Meanwhile, for gaming apps, iPhone users brought in an average of $4.00, while Android users brought in $1.90.
Mobclix also noted that apps observed were all free and spent an average of two weeks in their categories’ “Top 10” lists. The company only used apps with 500,000+ downloads and/or 75,000+ daily active users for calculation purposes. It also defined an active user as using an app three times a week for a minimum of five minutes.
Earlier this month, Yelp shared some statistics, including the finding that 35 percent of all searches on Yelp.com came from a Yelp mobile app in December. The company also shared that 3.2 million unique visitors used a Yelp mobile app during the month, and that every other second a consumer generated directions to a local business.
Yelp also noted that a photo was uploaded every 30 seconds from a Yelp mobile app.
In January, Yelp welcomed 45 million total visitors, and they were responsible for more than 15 million reviews.
While 26 percent of reviews were for restaurants, 24 percent were for shopping, 9 percent were for beauty and fitness, 8 percent were for arts, entertainment and events, and 8 percent were for home and local services.
Gartner, the IT research and advisory firm, has taken notice of mobile applications and recently shared its list of the 10 consumer mobile apps to watch in 2012.
These 10 apps to watch in 2012 were:
- location-based services
- social networking
- mobile search
- mobile commerce
- mobile payment
- context-aware service
- object recognition
- mobile instant messaging
- mobile e-mail
- mobile video
“Increasingly, mobile applications will define the user experience on high-end devices and device vendors that proactively integrate innovative apps and technologies at the platform layer will have the competitive edge,” said Sandy Shen, research director at Gartner.
The company expects mobile apps to generate $15.9 billion in end-user spending in 2012, as well as drive hardware sales, ad spending and technology innovation.
Sources:</strong
http://blog.mobclix.com/2011/02/10/mobclix-index-monthly-value-of-an-app-user/
