Infographic: The Ecosystem of Lifecycle Marketing

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Right On Interactive, a marketing automation company, takes us into the depths of the ecosystem of lifecycle marketing with the infographic below. Among the enlightening numbers (pulled from various sources) are:

  • 47 percent of B2B marketers close less than 4 percent of marketing-generated leads
  • 38 percent of leads move from an initial inquiry to a sales-ready stage
  • 50 percent of qualified leads are not ready to purchase immediately
  • On average, nurtured leads result in a 20 percent boost in sales opportunities
  • 46 percent of companies use event-triggered automation solutions
  • 70 percent of consumers prefer to interact with brands by way of different channels, depending on their stage in the lifecycle

For more facts about lifecycle marketing from Right On Interactive, dive into the full infographic below:

The Ecosystem of Lifecycle Marketing


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