Infographic: Marketing Automation and Lead Generation at Trade Shows

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Pardot, a B2B marketing automation software provider, has put together a helpful infographic about how marketing automation can help marketers who attend trade shows. While in-person exhibitions may seem outdated in today’s digital age, executive decision-makers rank them as their No. 1 spot for getting purchasing information, according to Oxford Economics.

“Trade shows can mean big business to exhibitors using marketing automation for their trade shows,” according to Pardot. “From increased efficiency in information collection and organization, to consistent lead nurturing and accurate ROI, marketing automation can yield dramatic results for trade show exhibitors.”

Here are some highlights from the infographic:

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