Hulu Serves Up the Most Online Video Ad Impressions Ever in October
According to the latest numbers from comScore, Google Sites led all online video properties in terms of unique viewers in October, while Hulu showed the most video ads during the month.
Google Sites, mostly driven by YouTube, boasted 146.3 million unique viewers in October, with 2.0 billion viewing sessions during the month. Each viewer spent 271.6 minutes watching online videos during that time span.
Yahoo Sites followed with 53.8 million viewers, with 233.1 million viewing sessions and 30.3 minutes per viewer.
Viacom Digital rose four spots on the list to finish in third place with 52.9 million unique viewers, with 176.5 million viewing sessions and 53.7 minutes per viewer. VEVO followed with 47.6 million viewers, 236.5 million viewing sessions and 77.9 minutes per viewer.
Facebook came in fifth place with 47.4 million unique viewers, 162.4 million viewing sessions and 17.1 minutes per viewer; Microsoft Sites trailed with 47.1 million viewers, 265.5 million viewing sessions and 38.9 minutes per viewer; AOL had 43.4 million unique viewers, 195.9 million viewing sessions and 22.9 minutes per viewer; Fox Interactive finished the month with 38.5 million unique viewers, 187.2 million viewing sessions and 16.5 minutes per viewer; Break Media Network had 31.1 million unique viewers, 122.1 million viewing sessions and 41.2 minutes per viewer; and Hulu rounded out the list of the top 10 online video properties with 29.7 million unique viewers, 182.4 million viewing sessions and 207.8 minutes per viewer.
In total, the U.S. has 175.2 million unique viewers in October, 5.5 billion viewing sessions and 908 minutes per viewer.
According to comScore, Hulu was the top online video property in the U.S. when it came to video ads viewed in October. It generated a record 1.1 billion video ad impressions during the month, served 38.1 ads per viewer and reached 9.7 percent of the total U.S. population.
Tremor Media Video Network followed with 533.2 million video ad impressions, with 7.0 ads per viewer and a reach of 25.1 percent. ADAP.TV was third with 434.8 million video ad impressions, 7.2 ads per viewer and a reach of 20.1 percent.
BrightRoll Video Network (374.3 million video ad impressions), CBS Interactive (270.3 million video ad impressions), Microsoft Sites (227.4 million video ad impressions), CWTV.com (202.8 million video ad impressions), SpotXchange Video Ad Network (193.8 million video ad impressions), AOL (172.3 million video ad impressions) and Google Sites (170.5 million video ad impressions) rounded out the list of the top 10 online video properties ranked by video ads viewed during the month.
In total, 4.7 billion video ad impressions were generated in the U.S. in October, with 34.1 ads per viewer and a reach of 45.5 percent of the total U.S. population, according to comScore.
The company also notes that 84.1 percent of the U.S. population viewed online video during the month, and that video ads accounted for 12.8 percent of all videos viewed and 1.2 percent of all minutes spent viewing online video in October.
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