Hulu Is the Top Online Video Ad Property in January
According to the latest figures from comScore, Hulu remained the top U.S. online video ad property by video ads viewed in January. The monthly report also noted that 84.4 percent of the U.S. Internet audience viewed online video during the first month of 2012.
comScore found that 40.0 billion online videos were viewed in January by 181.1 million unique viewers, each spending 1,354.7 minutes (or 22.6 hours) watching online video content during the month.
Google Sites led all U.S. online video content properties when ranked by unique video viewers, with 152.0 million unique viewers. These viewers watched 18.6 billion total videos in January and each spent 7.5 hours with online video content from this property.
VEVO followed with 51.5 million viewers, while Yahoo! Sites claimed 49.2 million viewers.
Viacom Digital had 48.1 million unique viewers, followed by Facebook.com with 45.1 million, Microsoft Sites with 41.5 million, AOL Inc. with 41.0 million, Hulu with 31.4 million, Amazon Sites with 27.9 million and NBC Universal with 27.1 million.
When it came to the top U.S. online video ad properties ranked by video ads viewed, Hulu led the way with 1.4 billion video ads viewed. Hulu delivered 43.1 ads per viewer and reached 11.0 percent of the total U.S. population with its video ads.
Adap.tv followed with 651.5 million video ads viewed, followed by BrightRoll Video Network with 598.4 million video ads viewed, Tremor Video with 580.3 million video ads viewed, Specific Media with 397.9 million video ads viewed, Auditude Inc. with 386.7 million video ads viewed, Microsoft Sites with 385.6 million video ads viewed, SpotXchnage Video Ad Marketplace with 356.8 million video ads viewed, ESPN with 343.8 million video ads viewed and Viacom Digital with 286.0 million video ads viewed.
A total of 5.6 billion video ads were viewed by American in January, according to comScore.
The company also listed the top YouTube partner channels ranked by unique video viewers in January. VEVO topped the list with 50.6 million unique viewers, followed by Warner Music with 29.7 million viewers, Machinima with 23.8 million viewers, Maker Studios Inc. with 12.5 million viewers, FullScreen with 11.6 million viewers, Big Frame with 8.2 million viewers, BroadbandTV with 8.0 million viewers, Bigpoint with 7.9 million viewers, Blizzard with 7.6 million viewers and Demand Media with 7.3 million viewers.
According to comScore, the duration of the average online content video was 6.1 minutes in January. The average online video ad was 0.4 minutes. Also, video ads accounted for 12.2 percent of all videos viewed during the month and 0.9 percent of all minutes spent viewing videos online.
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