Hulu Holds Its Lead as the Top Online Video Ad Property in October
According to the latest figures from comScore, Google Sites remains the top U.S. online video content property, while Facebook gained significant ground to finish at No. 2 in October. Hulu remained the top online video ad property.
Google Sites, driven primarily by YouTube, attracted 161.0 million unique viewers in October, down from the 161.4 million viewers it welcomed in September. These viewers watched a record-high total of 20.9 billion videos in October, with the average viewer watching 424.2 minutes of video on that online video property during the month.
Facebook.com was second with 59.8 million unique viewers in October, up from 49.9 million viewers in the prior month. These viewers watched 346.0 million videos and spent an average of 18.4 minutes watching video on the social networking site.
VEVO was third with 57.0 million unique viewers in October, followed by Microsoft Sites with 49.1 million viewers, Viacom Digital with 48.2 million viewers, Yahoo Sites with 43.8 million viewers, AOL with 43.6 million viewers, NBC Universal with 39.3 million viewers, Hulu with 29.2 million viewers and Turner Digital with 28.0 million viewers.
In October, there were 184.4 million unique online video viewers in the U.S. who watched a total of 42.6 billion videos. The average viewer watched a record 21.1 hours of video during the month.
Hulu was the top U.S. online video ad property with 1.4 billion video ads viewed during the month. It was followed by Tremor video with 1.1 billion video ads served, BrightRoll Video Network with 756.4 million video ads served, Specific Media with 512.2 million video ads served and CBS Interactive with 415.2 million video ads served.
Microsoft Sites (381.1 million ads), TubeMogul Video Ad Platform (345.1 million ads), TidalTV.com (325.6 million ads), SpotXchange Video Ad Marketplace (316.5 million ads) and Undertone (302.1 million ads) rounded out the top 10 U.S. online video ad properties in October.
In total, 7.5 billion video ads were viewed by Americans during the month, with the average viewer viewing 46.9 ads. These ads reached 52.7 percent of the total U.S. population, according to comScore.
VEVO was the top YouTube partner channel in October, followed by Warner Music, Machinima, Schmooru and Maker Studios.
comScore noted that 86.2 percent of the U.S. Internet audience viewed online video in October. The average online content video was 5.5 minutes long, while the average online video ad was 0.4 minutes long.
Video ads accounted for 14.9 percent of all videos viewed in October and 1.4 percent of all minutes spent watching videos online during the month.
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