How to Use Facebook Pixels to Run Direct-Response Campaigns
If you’re advertising on Facebook, chances are you’re hoping to turn those users into customers. The problem on Facebook is that it’s often difficult to see the end of the funnel, and it’s easy to get distracted by all the metrics and data at your fingertips.
Direct-response campaigns on Facebook enable marketers to use pixels to track users when they leave Facebook. “Like any other type of tracking system, Facebook pixels allow you to collect data throughout the conversion funnel,” writes Emily Wilson, advertising team lead at SocialCode, in a guest post for Marketing Land. “This means that you can see when people are clicking, how far they’re getting in the flow, and where they’re dropping off.”
Facebook enables marketers to generate pixels from Power Editor, which will generate a snippet of code to place on landing pages. These pixels can now be placed in the news feed, which is a significant and helpful change.
