How to Make Banner Ads More Effective: 8 Tips
“The display banner is dead!” Surely you’ve heard that one before, and surely something tells you that the banner ad still has life in it yet. There’s little doubting that banner ads are losing ground to the hot new thing on the block: native advertising. This trend is happening for good reason: native ads are looked at 52 percent more frequently than banner ads, and native ads yield bigger lifts in brand favorability and purchase intent, among other things.
So why are we still unable to say that banner ads are a thing of the past? One big reason why they persist is that native ads simply require more manpower. “They take effort,” says Cynthia Boris at Marketing Pilgrim. “They take massive amounts of creativity and artistry and that means that they’re out of reach for the average business. Let me amend that
