How Social Media Data Can Be Turned Into Actionable Insights: Q&A with nBA
Social media feedback is plentiful, but it’s also unstructured and sometimes difficult to apply directly to a company’s day-to-day operations. This is the challenge newBrandAnalytics (nBA) aims to resolve for restaurants, hotels, retail businesses and government agencies.
To learn more about how social media data can be turned into actionable insights, we spoke with Kam Desai, co-founder of nBA.
Please introduce yourself.
I’m a serial startup guy, so my personal interests pretty much revolve around business
