How Small and Medium-Sized Businesses Can Turn Social Media Fans Into Customers
According to a report from Bank of America, in October about a third of small-business owners said social media is an effective marketing tactic, down from 42 percent last April. Another survey from The Wall Street Journal and Vistage International found that small-business owners didn’t think much of any social network not named LinkedIn.
Meanwhile, a survey from Manta found that while 36 percent of small and medium-sized businesses (SMBs) make the acquisition and engagement of new customers a primary goal in their social media usage, just 39 percent were seeing a return on investment from their online activities.
To help SMBs understand how they can improve their use of social media for turning fans into spending customers, Stephanie Miles, associate editor at Street Fight, rounds up six tips from experts:
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