How Content Marketing Can Be Engaging and ‘Sexy’ in a Boring Industry
Content marketing can be exciting, engaging and profitable, even if your company’s line of work is “boring.” The key is to get over the notion that your industry is dull and unappealing.
“We’re not boring to the people who want to find us,” said Dan Moyle, inbound marketing specialist for AmeriFirst Home Mortgage, during a session at HubSpot’s recent INBOUND 2013 conference in Boston.
The key component for his mortgage company is education, not going viral or being sexy. It’s about being helpful more than being exciting, being useful more than being sexy.
“Marketing now is all about being helpful and useful,” Moyle said.
One way to be helpful and useful is to tell stories like a journalist. “Your marketing department
