HitPath to launch a revitalized branding campaign at ad:tech NY 2009.
Webapps LLC, the developer of HitPath, the fastest growing affiliate marketing tracking software, has announced that they will be unveiling a new website and branding initiative at ad:tech NY, as part of an ongoing growth strategy for 2009. The new site is just the start of a more sophisticated brand image aimed towards giving the start up a more grown up push into the marketplace.
“We are really excited about where the company is heading. We’ve received incredibly positive feedback from the industry and we are looking forward to continuing to grow and provide even more robust services for our clients” said Samuel Prokop, Founder & CEO of HitPath.
The company’s success has been shown by the influx of attention it has received from the Affiliate Marketing industry. Their client base has tripled in the last year and continues to as more and more marketers see the strength in the platform and start migrating over from older more established tracking platforms. “The team at Hitpath has been reachable 24/7… Unlike most service providers the support staff has been extremely proactive, looking for ways to help grow our affiliate network and avoid potential bumps in the road. We consider the team at Hitpath as some of our most valuable business partners because they have helped shaped the ideas of a successful affiliate marketing strategy into a reality.” –Nick Abramovic, Zoosk, Inc.
Earlier in the year the growing company moved to a new location in the funky New Orleans warehouse district to house the additional staff needed to help service the growing client base. “We want to be sure the we manage our growth responsibly so that we do not lose sight of what is most important to us, providing the best user experience and customer service in the market” –Samuel Prokop.
The brand face lift features “The HitPath Guarantee” and a new product mascot named “Pixel” to help support its commitment to service and product excellence. “We felt it was important to show the market that we are serious about what we do, but also appeal to an industry that understands the concept of creative marketing… “ says Caroline Mendez, Marketing Director of HitPath. “The introduction of Pixel will add an element of fun and a voice to the HitPath application that reflects our company’s philosophy of personalized and approachable service.”
Further plans are in place for the company’s image and market placement as it starts taking its place in the industry as a serious contender amongst the tracking software heavy hitters. You can see the new website at www.hitpath.com.
About HitPath
Started in 2005 by Webapps LLC the HitPath software is the fastest growing affiliate marketing and data tracking software in the Industry.. It is not just a platform, but a full tracking solution that brings an uncompromising level of accuracy and reliability, within a flexible and scalable hardware architecture. A fanatical dedication to quality customer service, and a feature-rich product that includes custom reporting and administration, easy to use third party pixel and creative asset management consoles are just a few of the benefits that differentiate HitPath from its competitors.
