Google Now, Voice and Predictive Search, and What It All Means for Marketers
Google’s recent I/O conference put a bow on what we’ve known for a while now: The search giant is leaving behind the text-input box in favor of users’ voices and contextual information. In other words, if the search giant has anything to say about it (and with two-thirds of the U.S. search market, they clearly do), what marketers and consumers know simply as “search” is changing in very big ways.
While there were many announcements and awe-inducing unveilings at I/O, it was impossible to ignore the search-related innovations Google showed off, including an enriched search engine that would go beyond simply answering the current query and actually preemptively answer a user’s next question.
Searching for the population of India? Here you go
