Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences

How to Create a CRM Strategy Roadmap

January 20, 2023 by Chief Marketer Staff - CRM Strategy

Securing Funding for Martech Solutions: Three Ways to Approach Your CFO

December 1, 2022 by Chief Marketer Staff - CFO

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

October 21, 2022 by Kaylee Hultgren - Emmerging Technology

10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

October 14, 2022 by Chief Marketer Staff - Alternative IDs

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

September 30, 2022 by Kaylee Hultgren - customer engagement

Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing

August 12, 2022 by Chief Marketer Staff - AI Marketing

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

July 15, 2022 by Kaylee Hultgren - American Express

Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies

July 8, 2022 by Kaylee Hultgren - Cannes Lions

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

July 2, 2022 by Chief Marketer Staff - AI

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

June 3, 2022 by Chief Marketer Staff - Customer Data

First-Party, Second-Party and Third-Party Data Defined

June 3, 2022 by Chief Marketer Staff - Data and Measurement

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

May 13, 2022 by Kaylee Hultgren - Chief Marketing Officer

How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game

May 6, 2022 by Chief Marketer Staff - Digital advertising

Three Ways Brands Can Optimize Ecommerce Experiences

April 8, 2022 by Chief Marketer Staff - Ecommerce

American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

March 18, 2022 by Chief Marketer Staff - American Express

How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing

March 3, 2022 by Chief Marketer Staff - Consumer Data

Three Ways Programmatic Advertising Could Evolve in 2022

February 25, 2022 by Chief Marketer Staff - Programmatic Advertising

Google Brings Privacy Sandbox to Android Devices

February 18, 2022 by Chief Marketer Staff - Consumer Data Privacy

Six Key Trends in Programmatic Advertising for 2022

January 21, 2022 by Chief Marketer Staff - Digital advertising

How B2B Marketers Can Leverage Customer Data Platforms

January 14, 2022 by Chief Marketer Staff - B2B Marketing

Media and AdTech Trends Marketers Can Expect in 2022

January 7, 2022 by Chief Marketer Staff - Adtech

Chief Marketer’s Most-Read Articles of 2021

January 4, 2022 by Kaylee Hultgren - Most-Read Stories of 2021