->

->

->

Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences

Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences

Posted on July 22, 2022 by Chief Marketer Staff

Following are five ways a martech platform investment can facilitate your brand’s digital transformation, according to an article in Multichannel Merchant, from customer data management to marketing orchestration to AI-powered personalization and experimentation.

Related Posts

Email Campaigns: Trends and Solutions in Automated Healthcare Marketing

June 23, 2024 by Erik Michal - Email Marketing

Universal Analytics Back-up: Transitioning to G4 Data Measurement

May 19, 2024 by Kaylee Hultgren - Data Measurement

Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape

May 16, 2024 by Chief Marketer Staff - AI Search

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

May 12, 2024 by Krishnan Venkata - Big Data

How to Create a Custom GPT for Email, ChatBots and Improved Workflows

May 12, 2024 by Scott Bartnick - AI

How Etsy Is Upskilling its Workforce With GenAI and Machine Learning

April 28, 2024 by Kaylee Hultgren - AI

What Google’s Bulk Email Changes Mean for Marketers

April 21, 2024 by Jaina Mistry - bulk email

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

April 21, 2024 by Scarlett Shipp - Consumer Data Privacy

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

April 12, 2024 by Danny Tomsett - AI in Marketing

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

March 29, 2024 by Chief Marketer Staff - Consumer Data

The Benefit of AI Tools From a Consumer Data and Analytics Perspective

March 29, 2024 by Chief Marketer Staff - AI

4 Practical Questions to Ask About AI’s Marketing Applications

March 22, 2024 by Vikram Ramachandran - AI

How to Personalize AI to Optimize Business Processes With Custom GPTs

March 14, 2024 by Scott Bartnick - AI

How Marketers and Communicators Are Using Podcasts as a Messaging Tool

March 1, 2024 by Chief Marketer Staff - Branded Podcasts

How to Evaluate GenAI Tools: Considerations for Marketers

March 1, 2024 by Chief Marketer Staff - AI Marketing

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

Five Things B2B Marketers Can Do to Succeed Without Cookies

February 23, 2024 by Nikki Candito - B2B Marketing

A Programmatic Approach to B2B Advertising in 5 Steps

February 16, 2024 by Christena Garduno - advertising

2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’

February 2, 2024 by Daniel Cobb - Consumer Data Privacy

Building AI Brands: Be Human-Centric, Accurate and Strategic

January 26, 2024 by Chief Marketer Staff - AI Brand-Building

When AI-Generated Customization Goes From Personalized to Creepy

January 26, 2024 by Chief Marketer Staff - AI

Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias

January 12, 2024 by Chief Marketer Staff - AI

CES 2024: Top Trends in CTV

January 12, 2024 by Chief Marketer Staff - CES

Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms

January 5, 2024 by Chief Marketer Staff - Consumer Data

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

CALL FOR ENTRIES OPEN

Enter by August 2

CALL FOR ENTRIES OPEN

Enter by September 27