Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias
The proliferation of generative AI technology—along with its myriad integrations—will not simply result in efficiencies. It also requires the marketing industry to develop responsible and ethically-sound machine learning practices and applications. An interview in AdExchanger with Paul Pallath, VP of applied AI at cloud consulting company Searce, explores how marketers can confront issues like copyright, misinformation and bias while also leveraging the technology to improve business outcomes.
