Four Considerations for Building a Company-Wide AI Guidance Policy
Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.
Topic | AI Marketing
How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
Four Ways Digital Marketers Are Using AI-Powered Automation
Four examples of how digital marketing companies are incorporating AI.
Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing
How artificial intelligence can augment—rather than replace—human creativity.
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Landing a Role in the C-Suite: A CMO’s Best Advice
Click here to view the 2023 winners!