CES 2024: Top Trends in CTV

Posted on by Chief Marketer Staff

The massive, tech extravaganza that is CES wrapped on Friday, with integrated AI, transparent screens, renewable energy innovations and gaming tech getting attention this year. From a marketing and advertising perspective, the streaming space was abuzz—from Prime Video ads, different formats, new entrants and measurement. CM sister pub AdExchanger takes a look at the top CTV trends from the show.


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