Fear Decreases Illegal Downloading in the UK

Posted on

In what might be seen as a sign of encouragement to those concerned with the issue in the U.S., illegal downloads have declined in the U.K. because of fears that connections to the Internet might be cut off.

According to Entertainment Media Research, 75 percent of the 1,500 U.K. consumers surveyed said they would stop downloading illegal content if their ISP told them to do so.

The annual survey found that the majority (51 percent) of respondents obtained their music through legal downloads, the first time in its five-year history.

Meanwhile, 39 percent of respondents said they still download music illegally. This figure reflects a noticeable decline from 43 percent last year.

Virgin Media, an ISP in the U.K., started a letter campaign earlier in 2008. It, along with five of the country’s largest ISPs, warned users who were downloading content illegally.

Younger users were found to be more cavalier when it came to illegal downloading. Fifty-eight percent of users between the ages of 13 and 17 said they had downloaded illegal content, and 61 percent said they thought their activities were being monitored.

On the flipside, more than 40 percent of users ages 35 and over said they downloaded their content legally.

YouTube was found to be the social networking site most preferred for listening to and discovering music, receiving a 41 percent response. MySpace followed behind with 25 percent.

Sources:
http://www.webuser.co.uk/news/news.php?id=269852

http://www.webpronews.com/topnews/2008/10/13/number-of-illegal-downloads-falling-in-the-uk

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!