When the phone rings in consumer affairs, marketing should listen in. Marketers could learn a lot about how their promotional offers are playing in Peoria—and improve their ROI along the way. Hal Stinchfield, founder of fulfillment consultancy Promotional Marketing Insights, talks about how consumer complaints make for better offers.
Universal Studios Hollywood has named marketing executive Mark Mears to senior VP-marketing and sales.
The state of labor relations is in the dumpster. In fact, 49% of Americans describe the relationship between management and labor at their companies as "lukewarm" or "negative," with only 9% describing the relationship as "extremely positive," according to a new Maritz Poll on employee satisfaction conducted by Maritz Research.
Thrifty Car Rental and Budget Rent A Car System, Inc. have individually partnered with airline companies to reward frequent flyer members with additional miles for renting the companies' vehicles.
Pledging its commitment to sport, McDonald's Corp. has renewed its longtime sponsorship of the Federation Internationale de Football Association World Cup through 2014.
MARITZ LOYALTY MARKETING: has named Shea Long
Cingular Wireless is offering customers a new service: electronic coupons and discounts.
Electronics maker Maxell Corp. of America is showcasing its "blow-away guy" in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell's first-time sponsorship of ESPN's X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic.
American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.
Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.
